Crunchy leaves, cozy flannel, apple cinnamon, football Sundays. Like it or not, fall infiltrates our senses with a crisp air of pumpkin spice, nostalgia and the neighbor down the street scaring your kids with questionable Michael Myers decor.
Our new fall drop? It was designed for exactly that (well, not Michael Myers, but you get the picture). It’s a new rotation with the same familiar feeling. And today we’re breaking down the new hats and apparel you're going to be reaching for all season long...
Wool Brim Hats
You know we love a good hat. And while you can (and should) wear our other styles year round, we couldn’t help but come up with a little something fun for the cooler months. A spin on our top-selling corduroy brim hats, we swapped cord for wool to give these a cozy fall look and feel.

Waxed Canvas Hats
While we’re on the topic of hats… the waxed canvas is my new personal favorite. The needlepoint embroidery is art in itself and, if you’ve got a smaller head or prefer less structure, the fit on these is a Gordon Ramsey chef’s kiss (sans idiot sandwich). Added bonus: the waxed canvas provides durability and water-resistance for all those fall trail hikes.

Wool Beanies
You had to know we were going to make these sooner or later… your animal instincts find yet another canvas on our new wool beanies. Bears, bird dogs, wolves, Sasquatches (Sasquatchi?) The gang’s all here to keep your head comfy cozy.
Surge Fleece Pullovers
Rugged enough for the outdoors, subtle enough for casual Friday (unless you cop the blaze orange one… that’d be a choice). The chevron fleece on these is ultra cozy and warm without feeling bulky, and the two-way front pocket is the versatile on-the-go storage you didn’t know you needed.

Base Layer Pants
Listen (Linda). It’s cold up here in the Midwest. And if you spend the colder seasons outside hunting and ice fishing, you know what it’s like to freeze your bum off. The lightweight fleece lining on these is warm enough without causing sweat in your nethers, and our best-selling camo patterns mean you can get your Waggle on in any weather.
Women’s Lounge Day Sets
If this tells you anything, these were the top seller at HQ on launch day. If it tells you anything more, I’m wearing one as I write this. A women’s twist on our luxuriously soft men’s core line, the Lounge Day hoodies and sweats are cozy, stretchy and sure to become your (or your wife’s) favorite weekend attire.
Wildknit Sweaters
Both of these launched last year, but this year’s batch is so good we just had to plug them again. The designs go crazy on these, allowing you to proudly rep your wilder side all season long. Compliments always come free with purchase, but with these you've got to beat them off with a stick.

Which new favorite are you picking up first? Drop your favorite in the comments!