Whether you’re chasing bucks, bass or birdies—Waggle Everywhere.
Earlier this month, we released our first big kid commercial... a highly produced 30-second spot that might just interrupt your regularly scheduled programming (assuming you don’t fast forward through ads like the rest of us).
What started as a meeting with Andrew Wantuck and Hally Leadbetter of Better Content Co. during the PGA Show turned into creative concept meetings, casting calls and eventually a trip out to Los Angeles.
Once there, we had the real LA experience. White-knuckling the 405, spending $30 on smoothies and crushing Dodger dogs while we watched Shohei Ohtani fall to Yankees in a rematch of last year’s World Series (don’t tell finance how much we spent on tickets). I even got the truly intimate opportunity to leave literal blood, sweat and (almost) tears on Venice Beach after taking a hard digger onto the pavement during a morning run through Marina Del Rey. Pacific saltwater truly does cleanse the soul (and hopefully all risk of infection).
But we weren’t just there for skinned knees and overpriced fruit blends. We were there to make a commercial, dangit. By this we mean nodding our approval and indulging in snacks from craft services, all the while the Better Content Co. team produced our spot with Herculean effort and Hollywood professionalism. And that’s not being facetious, we genuinely could not recommend this crew more… From the first meeting to the last cut, they delivered on quality, consistency and creativity across every component. It was a masterclass in attention to detail (which we on the Waggle team learned while stuffing our faces with pretzels and cookies).
Fourth months later, as the Waggle Everywhere spot makes its debut, we hope you agree the result was worth the effort.
But even if you don’t, that’s okay. Our Moms told us they like it and that’s really all that matters.